\u03a4\u03b7\u03bd \u03b1\u03bb\u03bc\u03b1\u03c4\u03ce\u03b4\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03c9\u03bd \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c4\u03c9\u03bd \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 \u0399\u0395\u039b\u039a\u0391 (\u0399\u03bd\u03c3\u03c4\u03b9\u03c4\u03bf\u03cd\u03c4\u03bf \u0388\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u039b\u03b9\u03b1\u03bd\u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u0391\u03b3\u03b1\u03b8\u03ce\u03bd) \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 Convert Group (\u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 Data analytics \u03ba\u03b1\u03b9 Market Intelligence \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac e-commerce FMCG) \u03bc\u03b5 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 850 \u03b1\u03c4\u03cc\u03bc\u03c9\u03bd (\u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u039c\u03ac\u03b9\u03bf\u03c2 2021).<\/p>\n\n\n\n
\u03a3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 online \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd \u03c4\u03c9\u03bd \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd Convert Group, \u03ad\u03c7\u03bf\u03c5\u03bd \u03be\u03b5\u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf 2020, \u03c4\u03b1 163 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce, \u03bc\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 262% \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03ad\u03c4\u03bf\u03c2. \u0397 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 online \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd \u03bb\u03b7\u03c6\u03b8\u03bf\u03cd\u03bd \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03bf\u03b9\u03ba\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03bb\u03c0. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5 \u0399\u0395\u039b\u039a\u0391 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7 \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac online \u03ad\u03c7\u03b5\u03b9 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c3\u03c4\u03bf 12% \u03c4\u03bf 2021 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03bf\u03cd 1-2% \u03c4\u03bf 2019.<\/p>\n\n\n\n
\u0397 \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03af\u03b1 \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd \u03b1\u03c0\u03cc \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03c4\u03b7\u03c2 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2. \u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf 45% \u03c4\u03bf 2020 \u03ba\u03b1\u03b9 \u03c4\u03bf 21% \u03c4\u03bf 2021. \u039c\u03cc\u03bd\u03bf 1 \u03c3\u03c4\u03bf\u03c5\u03c2 3 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2, 33%, \u03b5\u03af\u03c7\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03bf\u03c5\u03c0\u03b5\u03c1\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5.<\/p>\n\n\n\n
\u0397 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7\u03c2 \u03c0\u03bb\u03b5\u03b9\u03bf\u03c8\u03b7\u03c6\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03bd\u03ad\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd \u03bc\u03b5 \u03c4\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf 41% \u03c4\u03c9\u03bd online \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b1\u03bd \u03b3\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03cd\u03bf\u03c5 \u03bb\u03cc\u03b3\u03c9 \u03c4\u03c9\u03bd \u03bc\u03ad\u03c4\u03c1\u03c9\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 28% \u03bb\u03cc\u03b3\u03c9 \u03c6\u03cc\u03b2\u03bf\u03c5 \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7\u03c2 \u03c3\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1. \u0395\u03c0\u03af\u03c3\u03b7\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc 10% \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u03bc\u03b1\u03ba\u03c1\u03cc\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03bf\u03bd\u03ae \u03c3\u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9. \u03a4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b1\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03bf 2021. \u039f\u03b9 \u03ba\u03b1\u03c4\u03b5\u03be\u03bf\u03c7\u03ae\u03bd \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5 2019, \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2 \u03bc\u03b5 21% \u03ba\u03b1\u03b9 \u03b7 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03bc\u03b5 18%. \u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc 13% \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b5 \u03c4\u03b9\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bb\u03cc\u03b3\u03c9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd \u03c4\u03b9\u03bc\u03ce\u03bd.<\/p>\n\n\n\n
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\u0397 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bc\u03b5\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c5\u03c8\u03b7\u03bb\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03b1\u03bd\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac. \u039f \u03bc\u03ad\u03c3\u03bf\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ae\u03c2 e-supermarket \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf 16 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf. \u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, 1 \u03c3\u03c4\u03bf\u03c5\u03c2 2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4, \u03c4\u03bf 46% \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03bd \u03bc\u03ae\u03bd\u03b1. \u0392\u03ad\u03b2\u03b1\u03b9\u03b1 \u03c4\u03bf 37% \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03bb\u03af\u03b3\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03ba\u03b1\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03bf\u03c5\u03bd, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7<\/p>\n\n\n\n
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\u039c.\u03a4\u03c3. – \u0391\u03a0\u0395 \u039c\u03a0\u0395<\/p>\n","protected":false},"excerpt":{"rendered":"
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