\u039f\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03ac\u03bb\u03bb\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ac \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c0\u03ad\u03c1\u03b1\u03c3\u03b1\u03bd \u03c4\u03bf 2021 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c0\u03ad\u03bd\u03c4\u03b5 \u03ce\u03c1\u03b5\u03c2 (4,8) \u03c4\u03b7 \u03bc\u03ad\u03c1\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03bf\u03c5\u03c2, 30% \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2020, \u03b1\u03c3\u03c7\u03bf\u03bb\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03b9 \u03bc\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2. \u0394\u03b7\u03bb\u03b1\u03b4\u03ae \u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c4\u03bf \u03ad\u03bd\u03b1 \u03c4\u03c1\u03af\u03c4\u03bf \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03cd\u03c0\u03bd\u03b9\u03bf\u03b9, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 App Annie. \u039a\u03ac\u03b8\u03b5 \u03bb\u03b5\u03c0\u03c4\u03cc \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf “\u03ba\u03b1\u03c4\u03b5\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd” \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc 435.000 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 2022 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03bd\u03ad\u03bf \u03c1\u03b5\u03ba\u03cc\u03c1.<\/p>\n\n\n\n
\u0397 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 “State of Mobile” \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03cc\u03c4\u03b9 \u03c4\u03bf 2021 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 “\u03ba\u03b1\u03c4\u03ad\u03b2\u03b1\u03c3\u03b1\u03bd” 230 \u03b4\u03b9\u03c3. \u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c3\u03c4\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c3\u03b1\u03bd 170 \u03b4\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd (\u03cc\u03c3\u03b5\u03c2 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd). \u0397 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b3\u03b9\u03b1 “download” \u03ae\u03c4\u03b1\u03bd \u03c4\u03bf Tik Tok, \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03ad\u03c1\u03b1\u03c3\u03b1\u03bd \u03c0\u03ad\u03c1\u03c5\u03c3\u03b9 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b4\u03b9\u03c0\u03bb\u03ac\u03c3\u03b9\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf (90% \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9) \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2020. \u0397 App Annie \u202f\u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03cc\u03c4\u03b9 \u03ad\u03c9\u03c2 \u03c4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2022 \u03c4\u03bf Tik Tok \u03b8\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 1,5 \u03b4\u03b9\u03c3. \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf\u03c5\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2.<\/p>\n\n\n\n
“\u0397 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03bf\u03b8\u03cc\u03bd\u03b7 \u03b1\u03c1\u03b3\u03bf\u03c0\u03b5\u03b8\u03b1\u03af\u03bd\u03b5\u03b9, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03af\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c0\u03ac\u03b5\u03b9 \u03c1\u03b5\u03ba\u03cc\u03c1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03b1\u03c0\u03cc \u03ac\u03c0\u03bf\u03c8\u03b7 \u03b1\u03c6\u03b9\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03bb\u03ae\u03c8\u03b5\u03c9\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd”, \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u03bf \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u0398\u03af\u03bf\u03bd\u03c4\u03bf\u03c1 \u039a\u03c1\u03b1\u03bd\u03c4\u03c2 \u03c4\u03b7\u03c2 App Annie, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf BBC. \u0395\u03ba\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bb\u03b5\u03c0\u03c4\u03cc \u03c4\u03bf\u03c5 2021 “\u03ad\u03c1\u03c1\u03b5\u03b1\u03bd” \u03c3\u03c4\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 (app stores) \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 320.000 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1, \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd 20% \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03bf\u03c5 2020.<\/p>\n\n\n\n
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\u03a4\u03bf 2021 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03b4\u03cd\u03bf \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03bd\u03ad\u03b5\u03c2 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ac \u03b2\u03b9\u03bd\u03c4\u03b5\u03bf\u03c0\u03b1\u03b9\u03b3\u03bd\u03af\u03b4\u03b9\u03b1 \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b1\u03bd. \u03a4\u03bf YouTube \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b3\u03b9\u03b1 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf streaming \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf Netflix \u03b2\u03c1\u03ad\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b8\u03ad\u03c3\u03b7. \u039f\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c3\u03b1\u03bd 116 \u03b4\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03b3\u03b9\u03b1 mobile games, \u03ad\u03bd\u03b1\u03c2 \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03c6\u03af\u03bb\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ac. \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ac \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03b5 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03ac, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03bd\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac \u03c4\u03b1 295 \u03b4\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c4\u03bf 2021 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c6\u03b8\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b1 350 \u03b4\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c4\u03bf 2022.<\/p>\n\n\n\n
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\u03a0\u0394\u03a1 -\u0391\u03a0\u0395 \u039c\u03a0\u0395<\/p>\n","protected":false},"excerpt":{"rendered":"
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