{"id":52651,"date":"2023-05-24T11:30:46","date_gmt":"2023-05-24T08:30:46","guid":{"rendered":"https:\/\/portal.fonisalaminas.gr\/?p=52651"},"modified":"2023-05-24T09:29:40","modified_gmt":"2023-05-24T06:29:40","slug":"uiothetoun-nea-ybridika-montela-sto-dromo-gia-tin-epomeni-imera-oi-ellinikes-trapezes","status":"publish","type":"post","link":"https:\/\/portal.fonisalaminas.gr\/index.php\/2023\/05\/24\/uiothetoun-nea-ybridika-montela-sto-dromo-gia-tin-epomeni-imera-oi-ellinikes-trapezes\/","title":{"rendered":"\u03a5\u03b9\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd \u03bd\u03ad\u03b1 \u03c5\u03b2\u03c1\u03b9\u03b4\u03b9\u03ba\u03ac \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03c3\u03c4\u03bf \u03b4\u03c1\u03cc\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1 \u03bf\u03b9 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c4\u03c1\u03ac\u03c0\u03b5\u03b6\u03b5\u03c2"},"content":{"rendered":"\n

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\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 BCG, \u03b3\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c4\u03bf 2022 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ae \u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03b9\u03ba\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1, \u03b7 Monzo, \u03b1\u03bd\u03b1\u03b4\u03b5\u03af\u03c7\u03b8\u03b7\u03ba\u03b5 \u03c9\u03c2 \u03c4\u03c1\u03ac\u03c0\u03b5\u03b6\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf 50% \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2, \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1 \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03c1\u03b9\u03bd \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03c5\u03c4\u03cc \u03ae\u03c4\u03b1\u03bd \u03bc\u03cc\u03bb\u03b9\u03c2 25%. \u039a\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03b7\u03c2 BCG \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf “Banks must create powerful hybrid experiences as challengers press digital advantage”, \u03b7 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03ce\u03bd \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac \u03ba\u03cd\u03c1\u03b9\u03bf \u03bb\u03cc\u03b3\u03bf \u03c3\u03c4\u03b7\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2 \u03b1\u03bd\u03bf\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03b9\u03ba\u03bf\u03cd \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c2 \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2.<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n
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“\u039f\u03b9 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c4\u03c1\u03ac\u03c0\u03b5\u03b6\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03cc\u03b4\u03bf\u03c5 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03b5\u03af\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf mobile banking, \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03bd\u03b5\u03bf\u03b1\u03c0\u03bf\u03ba\u03c4\u03b7\u03b8\u03b5\u03af\u03c3\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03b9\u03b1\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2. \u039c\u03b5 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf \u0394\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b3\u03b9\u03b1 \u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b4\u03b9\u03c0\u03bb\u03b1\u03c3\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c0\u03b5\u03bd\u03c4\u03b1\u03b5\u03c4\u03af\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c4\u03c1\u03ac\u03c0\u03b5\u03b6\u03b5\u03c2 \u03bd\u03b1 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03b5\u03c7\u03bf\u03cd\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03cc\u03b4\u03bf\u03c5”, \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03bf \u0392\u03b1\u03c3\u03af\u03bb\u03b7\u03c2 \u0391\u03bd\u03c4\u03c9\u03bd\u03b9\u03ac\u03b4\u03b7\u03c2, Senior Partner & Managing Director, Regional Leader, Financial Institutions.<\/p>\n\n\n\n

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\"\"<\/a><\/figure><\/div>\n\n\n\n
\n\n\n\n

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\u039a\u03bf\u03b9\u03bd\u03cc \u03ae\u03c4\u03b1\u03bd \u03c4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b1\u03c0\u03cc \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1\u03c2 (\u03cc\u03c0\u03c9\u03c2 \u03c4\u03c1\u03b1\u03c0\u03b5\u03b6\u03b9\u03ba\u03ae, \u03b1\u03c3\u03c6\u03ac\u03bb\u03b9\u03c3\u03b7, \u03bb\u03b9\u03b1\u03bd\u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1) \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03bb\u03bb\u03ac \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03b7 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0391\u03c3\u03c6\u03b1\u03bb\u03ce\u03c2 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03be\u03b5\u03bb\u03b9\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 ecommerce \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ca\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03b3\u03ba\u03ac\u03bc\u03b1 \u03b5\u03bd\u03cc\u03c2 brand \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03b9 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2. <\/p>\n\n\n\n

\u03a3\u03c5\u03bd\u03cd\u03c0\u03b1\u03c1\u03be\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ce\u03bd \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1\u03c2<\/strong>
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\u03a5\u03b2\u03c1\u03b9\u03b4\u03b9\u03ba\u03ae \u03b5\u03c0\u03bf\u03c7\u03ae \u03c3\u03b5 \u03c4\u03c1\u03ac\u03c0\u03b5\u03b6\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 – \u039f\u03b9 \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2<\/strong><\/p>\n\n\n\n

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\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03bf\u03c5, \u03bf \u0393\u03b9\u03ce\u03c1\u03b3\u03bf\u03c2 \u039a\u03b1\u03c1\u03b1\u03ba\u03bf\u03cd\u03c3\u03b7\u03c2,<\/strong> Deputy CEO-Commercial \u03c4\u03b7\u03c2 \u0394\u0395\u0397, \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u0394\u0395\u0397 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c0\u03ac\u03c1\u03b1 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1, \u03c0\u03c1\u03bf\u03c2 \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03bc\u03b5\u03c1\u03ce\u03bd. \u00ab\u0397 \u0394\u0395\u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac 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\u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd call center \u03bc\u03b5 \u03b4\u03b9\u03b5\u03c5\u03c1\u03c5\u03bc\u03ad\u03bd\u03bf \u03c9\u03c1\u03ac\u03c1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2, \u03b1\u03bd\u03b1\u03bd\u03b5\u03c9\u03bc\u03ad\u03bd\u03b1, phygital \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, chatbot, \u03bd\u03ad\u03bf site, online application, online support, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bd\u03ad\u03bf my\u0394\u0395\u0397 app\u00bb. \u03a4\u03cc\u03bd\u03b9\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 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\u0391\u03a0\u0395 \u039c\u03a0\u0395<\/p>\n","protected":false},"excerpt":{"rendered":"

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