{"id":78032,"date":"2025-04-30T12:30:00","date_gmt":"2025-04-30T09:30:00","guid":{"rendered":"https:\/\/portal.fonisalaminas.gr\/?p=78032"},"modified":"2025-04-29T22:10:28","modified_gmt":"2025-04-29T19:10:28","slug":"souper-market-pos-xtizetai-to-profil-tou-sygxronou-katanaloti-taseis-kai-allages","status":"publish","type":"post","link":"https:\/\/portal.fonisalaminas.gr\/index.php\/2025\/04\/30\/souper-market-pos-xtizetai-to-profil-tou-sygxronou-katanaloti-taseis-kai-allages\/","title":{"rendered":"\u03a3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4: \u03a0\u03ce\u03c2 \u00ab\u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9\u00bb \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03bf\u03c5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u2013 \u03a4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2"},"content":{"rendered":"\n<p>\u03a3\u03b1\u03c1\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03b9\u03ac \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03c3\u03c4\u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03ad\u03bb\u03b8\u03b5\u03b9&nbsp;<strong>\u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bb\u03b7\u03b8\u03c9\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03b9\u03ad\u03c3\u03b5\u03c9\u03bd<\/strong>, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03ac\u03c3\u03c3\u03b5\u03b9 \u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b6\u03c9\u03ae\u03c2.<\/p>\n\n\n\n<p>\u039c\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac, \u03b4\u03b5, \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03c5\u03bc\u03b5\u03c4\u03ac\u03b2\u03bb\u03b7\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03c4\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03b5\u03c0\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03bd\u03c4\u03b1\u03bd\u03b1\u03ba\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac, \u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u2019 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03c8\u03c9\u03bd\u03af\u03b6\u03b5\u03b9 \u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf\u00a0<strong>\u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4<\/strong>. \u039c\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b5\u03af \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc\u03c2 \u03c9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c0\u03bb\u03ad\u03bf\u03bd \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03cd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03c4\u03bf \u03b2\u03c1\u03b5\u03b9.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ftouftou.gr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"379\" src=\"https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2024\/09\/my-ftouftou-gia-foni-site-1.jpg\" alt=\"\" class=\"wp-image-68978\" srcset=\"https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2024\/09\/my-ftouftou-gia-foni-site-1.jpg 777w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2024\/09\/my-ftouftou-gia-foni-site-1-300x146.jpg 300w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2024\/09\/my-ftouftou-gia-foni-site-1-768x375.jpg 768w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2024\/09\/my-ftouftou-gia-foni-site-1-600x293.jpg 600w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0391\u03c0\u03b1\u03b9\u03c3\u03b9\u03cc\u03b4\u03bf\u03be\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03c0\u03b9\u03b5\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2 \u03bf \u0388\u03bb\u03bb\u03b7\u03bd\u03b1\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2<\/h2>\n\n\n\n<p>\u038c\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03ad\u03c7\u03b8\u03b7\u03ba\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1&nbsp;<strong>\u03bf \u0394\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 NielsenIQ, \u0392\u03ac\u03b9\u03bf\u03c2 \u0394\u03b7\u03bc\u03bf\u03c1\u03ac\u03b3\u03ba\u03b1\u03c2,<\/strong>&nbsp;<strong>\u03bf \u0388\u03bb\u03bb\u03b7\u03bd\u03b1\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03b1\u03b9\u03c3\u03b9\u03cc\u03b4\u03bf\u03be\u03bf\u03c2<\/strong>&nbsp;\u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03ad\u03c1\u03b1. \u03a4\u03b1 \u03b1\u03c0\u03cc\u03bd\u03b5\u03c1\u03b1 \u03c4\u03c9\u03bd \u03b1\u03c0\u03b1\u03bd\u03c9\u03c4\u03ce\u03bd \u03ba\u03c1\u03af\u03c3\u03b5\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03b4\u03ce, \u03b7 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03b4\u03b1\u03c3\u03bc\u03bf\u03af \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c0\u03b7\u03b3\u03ae \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03af\u03b1\u03c2.<\/p>\n\n\n\n<p>\u00ab\u039f \u0388\u03bb\u03bb\u03b7\u03bd\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c3\u03b9\u03cc\u03b4\u03bf\u03be\u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd \u03be\u03ad\u03bd\u03c9\u03bd\u00bb, \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac. \u00ab\u039f \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03c3\u03b5 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc 60% \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03ac\u03bd\u03b5\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af, \u03b5\u03bd\u03ce \u03c4\u03bf 40% \u03c0\u03b9\u03ad\u03b6\u03b5\u03c4\u03b1\u03b9. \u0391\u03bd\u03c4\u03b9\u03c3\u03c4\u03c1\u03cc\u03c6\u03c9\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd. \u039a\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf 40% \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u2018\u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03ac\u03bd\u03b5\u03c4\u03b1\u2019, \u03b5\u03bd\u03ce \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03ac\u03bd\u03c9 \u03c4\u03bf\u03c5 60% \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03bb\u03cd\u03c4\u03c9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac\u00bb \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03c3\u03b5 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bf \u03ba. \u0394\u03b7\u03bc\u03bf\u03c1\u03ac\u03b3\u03ba\u03b1\u03c2.<\/p>\n\n\n\n<p>\u038c\u03c0\u03c9\u03c2, \u03bc\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1, \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u00a0<strong>Consumer Outlook<\/strong>\u00a0\u03c4\u03b7\u03c2 NielsenIQ \u03c0\u03bf\u03c5 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b5\u03af \u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03bf\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b9\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c4\u03bf 50% \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b5\u03c0\u03b9\u03b4\u03b5\u03af\u03bd\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03ad\u03c4\u03bf\u03c2, \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b4\u03b5\u03af\u03bd\u03c9\u03c3\u03b7 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b6\u03c9\u03ae\u03c2, \u03c4\u03cc\u03c3\u03bf \u03c3\u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7 \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03b9\u03bf\u03cd, \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03ae\u03c2 \u03c9\u03c6\u03ad\u03bb\u03b5\u03b9\u03b1\u03c2. \u03a9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03bf\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03c9\u03bd \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03b9\u03ce\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03bc\u03b5 \u03c4\u03bf 67% \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c5\u03b1\u03b9\u03c3\u03b8\u03b7\u03c3\u03af\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.ahilleion.gr\/ahilleion-pizza-salamina.html\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"675\" src=\"https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2023\/05\/343518801_962424991737854_6496605008896540213_n.jpg\" alt=\"\" class=\"wp-image-51774\" srcset=\"https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2023\/05\/343518801_962424991737854_6496605008896540213_n.jpg 994w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2023\/05\/343518801_962424991737854_6496605008896540213_n-300x204.jpg 300w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2023\/05\/343518801_962424991737854_6496605008896540213_n-768x522.jpg 768w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2023\/05\/343518801_962424991737854_6496605008896540213_n-810x550.jpg 810w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2023\/05\/343518801_962424991737854_6496605008896540213_n-600x407.jpg 600w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c3\u03c4\u03b1 premium \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1<\/h2>\n\n\n\n<p>\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1&nbsp;<strong>\u03b5\u03bd\u03b4\u03b5\u03bb\u03b5\u03c7\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 162 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd \u03c4\u03b1\u03c7\u03c5\u03ba\u03af\u03bd\u03b7\u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd<\/strong>&nbsp;(FMCGs), \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd Senior Customer Success Consultant \u03c3\u03c4\u03b7 NielsenIQ , \u0394\u03b7\u03bc\u03ae\u03c4\u03c1\u03b7 \u0392\u03b5\u03bb\u03b9\u03c3\u03c3\u03b1\u03c1\u03af\u03b4\u03b7, \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9&nbsp;<strong>\u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03c4\u03c9\u03bd premium \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03c9\u03bd \u03bf\u03c0\u03bf\u03af\u03c9\u03bd \u03b7 \u03c4\u03b9\u03bc\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 20% \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bc\u03ad\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ae<\/strong>&nbsp;\u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03bf\u03c5\u03bd, \u03c0\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03c3\u03c4\u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ce\u03bd \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03b9\u03ce\u03bd. \u0391\u03c5\u03c4\u03ac \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03c1\u03c5\u03b8\u03bc\u03cc \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03c9\u03bd FMCGs (4,7% \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 3,7%), \u03b5\u03bd\u03ce \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ac\u03bd\u03c9 \u03c4\u03bf\u03c5 50% \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf 30% \u03c4\u03c9\u03bd \u03b5\u03be\u03b5\u03c4\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae premiumization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03cc \u03c6\u03b1\u03b3\u03b7\u03c4\u03cc<\/h2>\n\n\n\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03c4\u03b7\u03c2 NielsenIQ, \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c4\u03b5\u03b8\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03bf\u03cd \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5 \u03b6\u03c9\u03ae\u03c2, \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c7\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ce\u03bd \u03b1\u03c0\u03cc\u03bb\u03b1\u03c5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b5\u03c5\u03ba\u03cc\u03bb\u03c5\u03bd\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ce\u03bd \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03b9\u03ce\u03bd.<br>\u00ab\u0395\u03af\u03bd\u03b1\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd. \u039f \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2\u00a0<strong>\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ae \u03b4\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03ae \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03c6\u03b1\u03b3\u03b7\u03c4\u03cc<\/strong>\u00bb, \u03b4\u03ae\u03bb\u03c9\u03bd\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1 \u03bf \u03c0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u0388\u03bd\u03c9\u03c3\u03b7\u03c2 \u03a3\u03bf\u03cd\u03c0\u03b5\u03c1 \u039c\u03ac\u03c1\u03ba\u03b5\u03c4 \u0395\u03bb\u03bb\u03ac\u03b4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03bf\u03bc\u03af\u03bb\u03bf\u03c5\u00a0<strong>METRO AEBE, \u0391\u03c1\u03b9\u03c3\u03c4\u03bf\u03c4\u03ad\u03bb\u03b7\u03c2 \u03a0\u03b1\u03bd\u03c4\u03b5\u03bb\u03b9\u03ac\u03b4\u03b7\u03c2.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background is-style-default\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.facebook.com\/profile.php?id=100057349094631\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"347\" src=\"https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2022\/06\/Maria-Mauraki-Paleta-banner-1024x347.jpg\" alt=\"\" class=\"wp-image-37185\" srcset=\"https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2022\/06\/Maria-Mauraki-Paleta-banner-1024x347.jpg 1024w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2022\/06\/Maria-Mauraki-Paleta-banner-300x102.jpg 300w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2022\/06\/Maria-Mauraki-Paleta-banner-768x260.jpg 768w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2022\/06\/Maria-Mauraki-Paleta-banner-1536x520.jpg 1536w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2022\/06\/Maria-Mauraki-Paleta-banner-2048x693.jpg 2048w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2022\/06\/Maria-Mauraki-Paleta-banner-810x274.jpg 810w, https:\/\/portal.fonisalaminas.gr\/wp-content\/uploads\/2022\/06\/Maria-Mauraki-Paleta-banner-600x203.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background is-style-default\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c3\u03c4\u03bf \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03c6\u03b1\u03b3\u03b7\u03c4\u03cc<\/h2>\n\n\n\n<p>\u00ab\u0397 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03ac\u03c3\u03b7\u00bb, \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03c7\u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bf&nbsp;<strong>Senior Vice President Commerce \u03ba\u03b1\u03b9 Marketing \u03c4\u03b7\u03c2 \u0391\u0392 \u0392\u03b1\u03c3\u03b9\u03bb\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf\u03c2, \u0391\u03bd\u03b4\u03c1\u03ad\u03b1\u03c2 \u03a3\u03c5\u03bc\u03b5\u03ce\u03bd\u03bf\u03b3\u03bb\u03bf\u03c5<\/strong>, \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c9\u03c2 \u03b7 \u03b5\u03b3\u03c7\u03ce\u03c1\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03bf\u03c5 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03c5 \u03c6\u03b1\u03b3\u03b7\u03c4\u03bf\u03cd. \u00ab\u03a3\u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03b8\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u00bb, \u03ad\u03c3\u03c0\u03b5\u03c5\u03c3\u03b5 \u03b4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03ac\u03bd\u03b5\u03b9.<\/p>\n\n\n\n<p>\u00ab<strong>\u03a4\u03b1 \u03b3\u03b5\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd heat and eat, \u03c4\u03c9\u03bd 5 \u03bb\u03b5\u03c0\u03c4\u03ce\u03bd \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae, \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf 16% \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9<\/strong>\u00bb \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03c3\u03b5 \u03bf \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 Circana, \u03a0\u03b1\u03bd\u03b1\u03b3\u03b9\u03ce\u03c4\u03b7\u03c2 \u039c\u03c0\u03bf\u03c1\u03ad\u03c4\u03bf\u03c2, \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac,&nbsp;<strong>\u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 144 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03c3\u03b5 \u03b1\u03be\u03af\u03b1<\/strong>, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 7,5% \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03ad\u03c1\u03c5\u03c3\u03b9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u039a\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9<\/h2>\n\n\n\n<p>\u03a4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03ce\u03c1\u03b1, \u03ba\u03b1\u03bb\u03ac \u03ba\u03c1\u03b1\u03c4\u03b5\u03af \u03b7 \u03b2\u03bf\u03cd\u03bb\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ce\u03bd \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03b9\u03ce\u03bd \u03b3\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9, \u03bc\u03b9\u03b1 \u03c4\u03ac\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bd\u03b1\u03b9 \u03bc\u03b5\u03bd \u03b1\u03bd\u03b1\u03b4\u03b5\u03af\u03c7\u03b8\u03b7\u03ba\u03b5 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1, \u03b3\u03b9\u03b1 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\u03c2 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2, \u03ae\u03c1\u03b8\u03b5 \u03b4\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b9\u03c4\u03ae \u03bb\u03cd\u03c3\u03b7 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<p>\u00ab\u03a3\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf, \u03c4\u03bf 86% \u03c4\u03c9\u03bd \u03b3\u03b5\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9\u00bb \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03bf \u03ba. \u039c\u03c0\u03bf\u03c1\u03ad\u03c4\u03bf\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u039a\u03b1\u03bb\u03ac \u03ba\u03c1\u03b1\u03c4\u03b5\u03af \u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2<\/h2>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 NielsenIQ, \u03bf\u03b9 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03c3\u03ba\u03bf\u03cd\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2,<strong>&nbsp;\u03bc\u03b5 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf 80% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd.<\/strong><\/p>\n\n\n\n<p>\u00ab\u0391\u03c5\u03c4\u03cc \u03b5\u03b3\u03b5\u03af\u03c1\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03b1\u03bd \u03b7 \u03c4\u03b9\u03bc\u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03c5\u03c1\u03af\u03b1\u03c1\u03c7\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2, \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03c4\u03c9\u03bd premium \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2\u00bb, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2.<\/p>\n\n\n\n<p>\u03a4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03c4\u03c9\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd.<\/p>\n\n\n\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd&nbsp;<strong>Circana<\/strong>, \u03c3\u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b4\u03af\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2025, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1\u03c2 \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b1\u03bd \u03ac\u03bd\u03bf\u03b4\u03bf 5,4%, \u03c6\u03c4\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf 26% \u03b5\u03c0\u03af \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03cc\u03bb\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1\u03c2 \u00ab\u03ad\u03c4\u03c1\u03b5\u03be\u03b1\u03bd\u00bb \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03c1\u03c5\u03b8\u03bc\u03cc \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd \u03b5\u03c0\u03ce\u03bd\u03c5\u03bc\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b1\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03ba\u03b1\u03c4\u03ac 6,9%. \u03a3\u03c4\u03b1 \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1, \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03b7\u03c2 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1\u03c2 \u03b1\u03bd\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf 27%, \u03c3\u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03b9\u03b1\u03ba\u03ae \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1 \u03c3\u03c4\u03bf 27,8% \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c5\u03b3\u03b5\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03bc\u03bf\u03c1\u03c6\u03b9\u03ac\u03c2 \u03c3\u03c4\u03bf 21,3%.<\/p>\n\n\n\n<p>\u00ab<strong>\u0388\u03bd\u03b1 \u03c3\u03c4\u03b1 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1\u03c2, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf \u03b7 \u03c4\u03ac\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b9\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b1\u03b2\u03ac\u03bd\u03b9<\/strong>\u00bb, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba. \u0394\u03b7\u03bc\u03bf\u03c1\u03ac\u03b3\u03ba\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a3\u03c4\u03bf \u03ba\u03ac\u03b4\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/h2>\n\n\n\n<p>\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b7 \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03bd\u03ad\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03af\u03b6\u03b5\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03bc\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03bf 13% \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03c9\u03bd \u03ba\u03c9\u03b4\u03b9\u03ba\u03ce\u03bd \u03bd\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2, \u03b5\u03bd\u03b4\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03c9\u03bd \u03c4\u03b1\u03c7\u03c5\u03ba\u03af\u03bd\u03b7\u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a4\u03bf \u03c3\u03c4\u03bf\u03af\u03c7\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2<\/h2>\n\n\n\n<p>\u039c\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf, \u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03c4\u03bf 2025 \u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac, \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c4\u03ac\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b7\u03ba\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac.<\/p>\n\n\n\n<p>\u038c\u03c0\u03c9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 Circana, \u03c4\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 16 \u039c\u03b1\u03c1\u03c4\u03af\u03bf\u03c5 2025,&nbsp;<strong>\u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03bb\u03b9\u03b1\u03bd\u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac 4,7%<\/strong>&nbsp;\u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03c0\u03b5\u03c1\u03c3\u03b9\u03bd\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf.<\/p>\n\n\n\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03b4\u03b5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba. \u039c\u03c0\u03bf\u03c1\u03ad\u03c4\u03bf, \u03b5\u03ac\u03bd \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03b8\u03b5\u03af \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5 2025 (\u03c3.\u03c3 \u03cc\u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b5\u03c2 30-31 \u0394\u03b5\u03ba\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5 2024 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7), \u03c4\u03cc\u03c4\u03b5 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 1,4% \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5.<\/p>\n\n\n\n<p>\u039c\u03b5 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03b8\u03b5\u03af\u03c3\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5 2025 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 1,9%, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03bc\u03bf\u03c1\u03c6\u03b9\u03ac\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1\u03c2 \u03c3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03c4\u03ce\u03c3\u03b7 1,6% \u03ba\u03b1\u03b9 0,7% \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1.<\/p>\n\n\n\n<p>\u00ab\u03a4\u03bf 2024 \u03ae\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c4\u03b1\u03c7\u03c5\u03ba\u03af\u03bd\u03b7\u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03bc\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03cc\u03b3\u03ba\u03c9\u03bd \u03ba\u03b1\u03c4\u03ac 3,5% \u03ba\u03b1\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2\u00bb, \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03bf\u03c5 \u03bf \u0394\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 NielsenIQ \u0392\u03ac\u03b9\u03bf\u03c2 \u0394\u03b7\u03bc\u03bf\u03c1\u03ac\u03b3\u03ba\u03b1\u03c2, \u03b5\u03ba\u03c4\u03b9\u03bc\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf 2025 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b1 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac, \u03cc\u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03b5\u03af \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7.<\/p>\n\n\n\n<p>\u00ab\u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c3\u03c4\u03bf\u03af\u03c7\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c6\u03ad\u03c4\u03bf\u03c2. \u03a4\u03b1 \u03c4\u03b1\u03c7\u03c5\u03ba\u03af\u03bd\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b5\u03af\u03c7\u03b1\u03bd \u03bc\u03b9\u03b1 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ae \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf 2025, \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf momentum \u03c0\u03bf\u03c5 \u03c7\u03c4\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c4\u03bf 2024\u00bb, \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba. \u0394\u03b7\u03bc\u03bf\u03c1\u03ac\u03b3\u03ba\u03b1, \u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c6\u03ad\u03c4\u03bf\u03c2 \u00ab\u03c4\u03c1\u03ad\u03c7\u03b5\u03b9\u00bb \u03bc\u03b5 5%, \u03bc\u03b5 \u03c4\u03bf 4% \u03bd\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 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